How do we verify influencers?

At RealFluencers, our verification process is designed to assess the employability of influencers, and goes beyond metrics and content quality, measuring their ability to collaborate, deliver results and maintain professional and ethical standards. Through advanced tools, expert assessments and personality testing, we ensure that verified influencers meet the highest brand and industry expectations.

What we measure: Dimensions of employability

Employability is at the core of our verification process. It reflects an influencer’s readiness to establish successful partnerships, encompassing three key dimensions:

1. Verification of Professional Credentials (Professionalism)

We evaluate the basis of an influencer’s trustworthiness by assessing his or her background, qualifications and professional track record.

Key metrics:

Background

  • Criminal Background Check: In collaboration with Truora, we verify legal compliance.
  • Online Reputation Analysis: Detailed review of digital history and professional behavior.
  • Professional Documentation: Validation of certifications, awards and relevant credentials.

Professional competence

  • Client Portfolio Validation: Confirmation of past collaborations and brand partnerships.
  • Work History Evaluation: Review of roles, achievements and reliability.
  • Reference Checking: Direct feedback from previous collaborators or clients.

Recommendability

Performance history.

  • Project Completion Rate: Analysis of successful campaign delivery.
  • Brand Compliance: Review of adherence to guidelines and agreements.
  • Professional Reliability: Evaluation of punctuality and commitment to obligations.

2. Influencer Performance Analysis (Expertise)

Using advanced analytics tools and expert evaluation, we evaluate influencers’ content and audience performance.

Key metrics:

Content analysis and creativity

  • Quality Assessment: Evaluation of creative execution and technical skill.
  • Consistency Metrics: Review of posting frequency and adherence to content schedules.
  • Format Diversity: Analysis of the use of varied content formats on different platforms.
  • Brand Safety: Ensure that content avoids risk and aligns with brand expectations.

Audience quality

  • Authenticity Verification: Detection and analysis of genuine versus artificial followers.
  • Engagement Analysis: Measurement of meaningful interactions such as comments, shares and direct engagement.
  • Growth Patterns: Evaluation of organic audience growth and retention.
  • Demographic Alignment: Ensure that the audience is aligned with the needs of the target market.

Performance metrics

  • Engagement Rates: Detailed analysis of "likes", comments, shares and saves.
  • Reach and Impact: Measuring content visibility and penetration.
  • Conversion Capability: Evaluation of the effectiveness in generating call-to-action results.

3. Personal, Ethical and Psychological Evaluation

Trustworthiness, values and personality play a key role in employability. We incorporate tools such as personality tests to assess these key aspects.

Key metrics:

Performance metrics

  • Communication Skills: Assessed through structured interviews, focusing on clarity and professionalism.
  • Adaptability: Assessment of problem-solving ability and flexibility.
  • Collaboration Skills: Review of teamwork and relationship building skills.
  • Crisis Management: Analysis of how influencers face public challenges and problems.

Ethical Standards:

  • Social Responsibility: Evaluation of how platforms are used to contribute positively.
  • Content Integrity: Review of transparency and disclosure practices.
  • Environmental Impact: Evaluation of sustainable practices in the content.
  • Inclusive Practices: Ensure that content promotes inclusion and accessibility.

Values and Personality Alignment

  • Big five Test: Use of validated psychological tests to assess traits such as openness, responsibility, extroversion, agreeableness and emotional stability. These traits help predict an influencer's ability to collaborate, manage stress and align with brand values.
  • Brand Safety: Ensure that content and behavior are aligned with ethical standards.
  • Social Impact: Evaluation of community engagement and contributions to positive change.

The verification process

Our structured process assesses each dimension of employability, combining advanced tools, expert assessment and personality testing.

Verification Results

After completing the process, influencers receive a Professional Employability Score (0-100), which reflects:

40%

Professionalism
Background, professional competence and recommendability.

40%

Experticia Influencer
Content and creativity, audience and interpersonal skills.

20%

Social Responsibility and Ethics
Values and ethical principles, and social and environmental responsibility.

This score provides a clear view of the influencer’s willingness to establish partnerships with brands.

Join Verified Influencers today and elevate your career

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